Advertising and Promotion: An Integrated Marketing Communications

-The book covers the topic of international market segmentation across consumption and communication categories, including identity, demographics, and consumer decisions and online habits.-It discusses the repositioning of the public relations field in developing countries and is explored in-depth, providing insights into how companies can manage their image in the eyes of consumers.-The book examines e-detailing, which is a key way for successful implementation of digital technologies in pharmaceutical marketing.-The scope, opportunities, and challenges of digital marketing are explored, including the impact of new technologies and channels on marketing.-The book covers marketing communication and promotion in health services, providing insights into how healthcare providers can effectively promote their services to consumers.-It is a concise textbook designed to meet the needs of marketing professional's, researchers, academics, management students specializing in marketing and making it accessible to anyone interested in advertising and promotion.

• | Author: Fardeen Ahamad
• | Publisher: Wordpen Academics
• | Publication Date: Dec 05, 2024
• | Number of Pages: 210 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 938918388X
• | ISBN-13: 9789389183887