From Eugene Cheong -- Asia's most awarded advertising creative and one of D&AD 50 best copywriters -- comes a profanity-laced, beautifully chaotic manifesto that refuses to be housebroken. Cowards Don't Go To Heaven is a creative survival manual built on eight habits: Courage, Idealism, Curiosity, Playfulness, Free-spiritedness, Intuition, Authenticity, and Persistence. Four decades of insights collide with Scripture, philosophy, and brutal honesty. Think Winston Churchill meets Bill Hicks -- with 71 illustrations punctuating the mayhem.
- | Author: Eugene Cheong
- | Publisher: Victionary
- | Publication Date: Aug 04, 2026
- | Number of Pages: 400 pages
- | Binding: Paperback or Softback
- | ISBN-10: 9887066184
- | ISBN-13: 9789887066187