Master of Influence: The Psychology of Persuasion & Power

What separates top performers, charismatic leaders, and elite negotiators from everyone else? It's not luck-it's the ability to influence.Master of Influence is a tactical, research-driven blueprint for ethical persuasion in business, leadership, and everyday life. Drawing from behavioral psychology, neuroscience, and case studies, Philip Stengel dissects the hidden mechanisms of influence-then shows you exactly how to use them.You'll learn how to: Apply Cialdini's six timeless principles of persuasion (Reciprocity, Social Proof, Scarcity, and more) in real-world settingsFrame ideas for maximum impact and shift perceptions through subtle psychological leversHarness emotional drivers like empathy, fear, desire, and belonging to motivate actionCraft high-converting narratives and use storytelling as a strategic toolMaster rhetoric-metaphors, repetition, and triplets-that anchor ideas in memoryUse silence, body language, and non-verbal communication to control the roomListen with precision and uncover objections before they're spokenNegotiate like a pro with anchoring, strategic concessions, and BATNA positioningBuild long-term credibility through consistency, expertise, and ethical persuasionTold through the evolving journeys of Jake, a struggling salesman, and Sarah, a startup founder, Master of Influence isn't fluff. It's a step-by-step system backed by peer-reviewed research and real-world applications.If you're in sales, leadership, management, entrepreneurship, or simply want to become more persuasive without manipulation-this book is your playbook.

• | Author: Philip Stengel
• | Publisher: Independently Published
• | Publication Date: Apr 23, 2025
• | Number of Pages: 00130 pages
• | Binding: Paperback or Softback
• | ISBN-10: NA
• | ISBN-13: 9798281168625