"Building Better Brands" (second edition) is an essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing communications specialist who wants to take a leadership role in advancing an organization's brand, a brand consultant striving to sharpen and extend your skills, or a student jump-starting a career in branding. Second Edition Illustrations by Will Ayres.
- | Author: Scott Lerman
- | Publisher: Blurb
- | Publication Date: May 30, 2025
- | Number of Pages: 00098 pages
- | Binding: Paperback or Softback
- | ISBN-10: NA
- | ISBN-13: 9798347494132
