"A must-read for anybody that wants to learn about the art and science of this role."- Jeevan Patil, Head of Product Marketing, Cisco Meraki"Whether you're starting out or are a product marketing leader already, this book will really help you [..] make an impact."- Anuneet Kumar, VP of Product Marketing, SalesforceLaunch Products the Right Way. A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way. Product Marketing, Simplified covers: Understanding the customer journeyCreating personasBuilding positioning statementsWriting compelling messagingBuilding a go-to-market strategyDetermining pricing and packagingLaunching productsWorking with analysts and the pressEnabling sales and creating demandInfluencing the product roadmap
- | Author: Srini Sekaran
- | Publisher: Independently Published
- | Publication Date: Jul 19, 2020
- | Number of Pages: 204 pages
- | Binding: Paperback or Softback
- | ISBN-13: 9798667425731
