The Rise of Marketing and Market Research - Hardback

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

• | Author: H. Berghoff
• | Publisher: Palgrave MacMillan
• | Publication Date: Oct 19, 2012
• | Number of Pages: 312 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0230341063
• | ISBN-13: 9780230341067