Strategic Brand Management and Development: Creating and Marketing Successful Brands - Paperback

This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory.

• | Author: Sotiris T. Lalaounis
• | Publisher: Routledge
• | Publication Date: Dec 31, 2020
• | Number of Pages: 344 pages
• | Binding: Paperback or Softback
• | ISBN-10: 0367338750
• | ISBN-13: 9780367338756