Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour (Routledge Studies in Marketing)

This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.

• | Author: Aijaz A. Shaikh, Heikki Karjaluoto
• | Publisher: Routledge
• | Publication Date: Jan 15, 2019
• | Number of Pages: 296 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 081538694X
• | ISBN-13: 9780815386940