Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics

Part 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity -- Social media -- Conclusions

• | Author: Lan Ni, Qi Wang, Bey-Ling Sha
• | Publisher: Routledge
• | Publication Date: Jun 07, 2018
• | Number of Pages: 330 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138189227
• | ISBN-13: 9781138189225