Media Management A Casebook Approach

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today's media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.

• | Author: C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey
• | Publisher: C. Ann Hollifield, Jan Leblanc Wicks, George Sylvie & Wilson Lowrey
• | Publication Date: Aug 22, 2015
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1138901024
• | ISBN-13: 9781138901025