Worldwide Casebook in Marketing Management

Introduction to case analysis -- Consumer behaviour : San Pellegrino (Italy) -- Nintendo WII (Japan) -- Zara (Spain) -- Branding: -- Lenovo (China) -- Red bull (Austria) -- Singtel (Singapore) -- Marketing communication : Foster's (Australia) -- Google (the US) -- Walkers (the UK) -- Tag-heuer (Switzerland) -- Cirque du soleil (Canada) -- Retailing : Currys (the UK) -- Cold storage (Singapore) -- Marketing programming : Microsoft (the US) -- National Australia Bank (Australia) -- Acer (Taiwan) -- Kerry (Ireland) -- Siemens (Germany) -- ING (Holland) -- Electrolux (Sweden) -- Strategic and global marketing: -- British Airways (the UK) -- Grundfos (Denmark) -- Petrobras (Brazil) -- Accor (France)

• | Author: Luiz Moutinho
• | Publisher: World Scientific Publishing Company
• | Publication Date: Apr 01, 2018
• | Number of Pages: 890 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 9814689602
• | ISBN-13: 9789814689601