Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.

• | Author: Jan-Benedict Steenkamp
• | Publisher: Kogan Page
• | Publication Date: January 26, 2021
• | Number of Pages: 264 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1398693375
• | ISBN-13: 9781398693371