Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality

Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality - Paperback

Springer
SKU:
9781461425021
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ISBN13:
9781461425021
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Description
Basic Methodological Approaches.- Other Methodological Approaches.- MUSA: Multicriteria Satisfaction Analysis.- Extensions of the MUSA Method.- Advanced Topics on the MUSA Method.- Customer Satisfaction Surveys and Barometers.- Applications in Business Organizations.- Customer Satisfaction and Information Systems.


  • | Author: Evangelos Grigoroudis
  • | Publisher: Springer
  • | Publication Date: Feb 25, 2012
  • | Number of Pages: 308 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 1461425026
  • | ISBN-13: 9781461425021
Additional Information
Author:
Evangelos Grigoroudis
Publisher:
Springer
Publication Date:
Feb 25, 2012
Number of pages:
308 pages
Binding:
Paperback or Softback
ISBN-10:
1461425026
ISBN-13:
9781461425021
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