Handbook Of Research On Strategic Retailing Of Private Label Products In A Recovering Economy (Advances In Marketing, Customer Relationship Management, And E-Services)

As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. This volume emphasizes the advertising and promotional approaches being utilized, as well as consumer behaviour and satisfaction in response to marketing strategies.

• | Author: Monica Gomez-Suarez|Maria Pilar Martinez-Ruiz, Monica Gomez-Suarez
• | Publisher: IGI Global
• | Publication Date: Jun 20, 2016
• | Number of Pages: 625 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522502203
• | ISBN-13: 9781522502203