Promotional Strategies And New Service Opportunities In Emerging Economies (Advances In Marketing, Customer Relationship Management, And E-Services) ... Management, And E-Services (Amcrmes))

This book discusses, analyzes, evaluates and addresses various topics related to promotion of services in emerging markets. The book explores various ingredients of services as brands, tools, trends, innovations, process, methods and combinations of these, that may be used for promoting and marketing services--

• | Author: Vipin Nadda|Sumesh Dadwal|Roya Rahimi, Sumesh Dadwal
• | Publisher: Business Science Reference
• | Publication Date: Jan 10, 2017
• | Number of Pages: 452 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522522069
• | ISBN-13: 9781522522065