Breaking Down Language And Cultural Barriers Through Contemporary Global Marketing Strategies (Advances In Marketing, Customer Relationship Management, And E-Services)

This book provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity and cross-cultural management practices into their daily business practices, and reinventing their global branding for optimal competitive advantage--

• | Author: Mehdi Khosrow-Pour
• | Publisher: Igi Global
• | Publication Date: Jun 14, 2019
• | Number of Pages: 339 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522569804
• | ISBN-13: 9781522569800