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Integrated Marketing Communications, Strategies, And Tactical Operations In Sports Organizations (Advances In Marketing, Customer Relationship Management, And E-Services)

Integrated Marketing Communications, Strategies, And Tactical Operations In Sports Organizations (Advances In Marketing, Customer Relationship Management, And E-Services)

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Product Details
Author:
Manuel Alonso Dos Santos
Publisher:
Igi Global
Publication Date:
Jan 25, 2019
Number of pages:
325 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1522576177
ISBN-13:
9781522576174

Overview

This book disseminates the latest trends in strategy and tactics carried out in sports organizations through a compendium of research and case studies in the sports industry--


  • | Author: Manuel Alonso Dos Santos
  • | Publisher: Igi Global
  • | Publication Date: Jan 25, 2019
  • | Number of Pages: 325 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1522576177
  • | ISBN-13: 9781522576174

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Hardcover

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