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Handbook Of Research On Digital Marketing Innovations In Social Entrepreneurship And Solidarity Economics (Advances In Marketing, Customer Relationship Management, And E-Services)

Handbook Of Research On Digital Marketing Innovations In Social Entrepreneurship And Solidarity Economics (Advances In Marketing, Customer Relationship Management, And E-Services)

Jose Manuel Saiz-Alvarez

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Product Details
Author:
Jose Manuel Saiz-Alvarez
Publisher:
Igi Global
Publication Date:
Apr 26, 2019
Number of pages:
438 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1522589392
ISBN-13:
9781522589396

Overview

This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application of digital marketing on small and medium enterprises--


  • | Author: Jose Manuel Saiz-Alvarez
  • | Publisher: Igi Global
  • | Publication Date: Apr 26, 2019
  • | Number of Pages: 438 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1522589392
  • | ISBN-13: 9781522589396

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