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Handbook of Research on Decision-Making Techniques in Financial Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Handbook of Research on Decision-Making Techniques in Financial Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

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Product Details
Author:
Hasan Dinçer, Serhat YUksel, Hasan Dinçer
Publisher:
IGI Global
Publication Date:
Dec 27, 2019
Number of pages:
646 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1799825590
ISBN-13:
9781799825593

Overview

This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--Provided by publisher"--

  • | Author: Hasan Dinçer, Serhat YUksel, Hasan Dinçer
  • | Publisher: IGI Global
  • | Publication Date: Dec 27, 2019
  • | Number of Pages: 646 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1799825590
  • | ISBN-13: 9781799825593

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