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Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer (Advances in Marketing, Customer Relationship Management, and E-services)

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Product Details

Author:: Sumesh Singh Dadwal, Sumesh Singh Dadwal
Publisher:: IGI Global
Publication Date:: Nov 15, 2019
Number of pages:: 532 pages
Language:: English
Binding:: Hardcover
ISBN-10:: 1799801314
ISBN-13:: 9781799801313

Overview

This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and watches to access content--