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Predicting Trends And Building Strategies For Consumer Engagement In Retail Environments
Business Science Reference
ISBN13:
9781522593430
$206.60
This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis--
- | Author: Giuseppe Granata|Andrea Moretta Tartaglione|Theodosios Tsiakis, Giuseppe Granata
- | Publisher: Business Science Reference
- | Publication Date: Mar 29, 2019
- | Number of Pages: 436 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1522593438
- | ISBN-13: 9781522593430
- Author:
- Giuseppe Granata|Andrea Moretta Tartaglione|Theodosios Tsiakis, Giuseppe Granata
- Publisher:
- Business Science Reference
- Publication Date:
- Mar 29, 2019
- Number of pages:
- 436 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1522593438
- ISBN-13:
- 9781522593430