Predicting Trends And Building Strategies For Consumer Engagement In Retail Environments (Advances In Marketing, Customer Relationship Management, And E-Services)

Predicting Trends And Building Strategies For Consumer Engagement In Retail Environments (Advances In Marketing, Customer Relationship Management, And E-Services)

IGI Global
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9781522578567
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ISBN13:
9781522578567
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Description
This book provides theoretical and practical insights to improve the understanding of retail complex environments and consumers' shopping behaviors thus enabling the prediction of trends and the elaboration of strategies for retail practitioners in the time of retailers' crisis--
  • | Author: Giuseppe Granata|Andrea Moretta Tartaglione|Theodosios Tsiakis, Giuseppe Granata
  • | Publisher: IGI Global
  • | Publication Date: May 30, 2019
  • | Number of Pages: 413 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1522578560
  • | ISBN-13: 9781522578567
Additional Information
Author:
Giuseppe Granata|Andrea Moretta Tartaglione|Theodosios Tsiakis, Giuseppe Granata
Publisher:
IGI Global
Publication Date:
May 30, 2019
Number of pages:
413 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1522578560
ISBN-13:
9781522578567
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