Socio-Economic Perspectives On Consumer Engagement And Buying Behavior (Advances In Marketing, Customer Relationship Management, And E-Services)
Business Science Reference
ISBN13:
9781522521396
$228.44
(No reviews yet)
Write a Review
Business Science Reference
Socio-Economic Perspectives On Consumer Engagement And Buying Behavior (Advances In Marketing, Customer Relationship Management, And E-Services)
A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.
- | Author: Hans Ruediger Kaufmann|Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann
- | Publisher: Business Science Reference
- | Publication Date: Jan 18, 2017
- | Number of Pages: 448 pages
- | Language: English
- | Binding: Hardcover/Business & Economics
- | ISBN-10: 1522521399
- | ISBN-13: 9781522521396
- Author:
- Hans Ruediger Kaufmann|Mohammad Fateh Ali Khan Panni, Hans Ruediger Kaufmann
- Publisher:
- Business Science Reference
- Publication Date:
- Jan 18, 2017
- Number of pages:
- 448 pages
- Language:
- English
- Binding:
- Hardcover/Business & Economics
- ISBN-10:
- 1522521399
- ISBN-13:
- 9781522521396
