Handbook Of Research On Consumer Behavior Change And Data Analytics In The Socio-Digital Era (Advances In Marketing, Customer Relationship Management, And E-Services)

This book focuses on concepts, theories, and analytical techniques to track consumer behavior change for the sake of better decision making among businesses, covering various techniques such as opinion mining, behavioral and social media analytics using machine learning, deep learning, ensemble learning, and emotional intelligence--

• | Author: Pantea Keikhosrokiani
• | Publisher: Business Science Reference
• | Publication Date: Jun 24, 2022
• | Number of Pages: 492 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1668441683
• | ISBN-13: 9781668441688