Marketing Management: A Customer-Centric Approach

Marketing Management: A Customer-Centric Approach - Paperback

SAGE Publications Ltd
SKU:
9781529624243
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ISBN13:
9781529624243
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Description
This textbook introduces students to the field of marketing management by drawing on a customer-centric approach that best reflects the way marketing is conceptualised and practiced today.


  • | Author: Fred Selnes
  • | Publisher: Sage Publications Ltd
  • | Publication Date: Dec 14, 2024
  • | Number of Pages: 360 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 152962424X
  • | ISBN-13: 9781529624243
Additional Information
Author:
Fred Selnes
Publisher:
Sage Publications Ltd
Publication Date:
Dec 14, 2024
Number of pages:
360 pages
Binding:
Paperback or Softback
ISBN-10:
152962424X
ISBN-13:
9781529624243
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