Strategic Management in the Media : Theory to Practice

Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.

• | Author: Lucy Küng
• | Publisher: Sage Publications Limited
• | Publication Date: Apr 09, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1529773695
• | ISBN-13: 9781529773699