Branding in a Digital World: How to Take an Integrated Marketing Approach to Building a Business

How can you stand out? How do you take your passion and turn it into profit? In Branding in a Digital World, author Hilary JM Topper discusses how branding your business - from your overall image to messaging - is paramount to its success. In this hands-on workbook, she will help you build a brand, market it effectively across digital media, and ultimately, get a strong return on investment. Topper, an expert in branding and digital communications, walks you step-by-step through the process and helps you get the results you desire. She teaches you how to: - build an integrated marketing plan. - use social media marketing. - recruit ambassadors for your brand. - integrate IoT and wearable tech. - create compelling blog and social content. - increase your SEO. - use public relations, direct mail, and email marketing to tie together the entire process. With special sections on fake news, nonprofit management, and more, Branding in a Digital World offers a complete guide to help you learn to better market your product or service so you can gain a competitive edge.

• | Author: Hilary JM Topper
• | Publisher: iUniverse
• | Publication Date: November 21, 2019
• | Number of Pages: 296 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1532087497
• | ISBN-13: 9781532087493