Marketing Management - 9781635491753

This book elucidates the concepts and innovative models around prospective developments with respect to marketing management. It aims to shed light on some of the unexplored aspects of this field. Marketing management is the application of marketing principles, techniques and methods to manage company's marketing activities. This text is a compilation of chapters that discuss the most vital concepts in this field. Also included in it is a detailed explanation of the various concepts and applications of the subject. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.

• | Author: Harvey Graham, Harvey Graham
• | Publisher: Larsen and Keller Education
• | Publication Date: May 01, 2017
• | Number of Pages: 238 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1635491754
• | ISBN-13: 9781635491753