Developing Relationships, Personalization, And Data Herald In Marketing 5.0 (Advances In Marketing, Customer Relationship Management, And E-Services)

This book explores the changes in modern marketing that is leveraging the unique capabilities of new interactive media to create a new form of interactions and transaction between consumers and marketers, and satisfy the needs of the marketing--

• | Author: Jasmine Kaur|Priya Jindal|Amandeep Singh
• | Publisher: IGI Global
• | Publication Date: Jun 24, 2022
• | Number of Pages: 327 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1668444968
• | ISBN-13: 9781668444962