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Management And Marketing For Improved Retail Competitiveness And Performance

IGI Global
SKU:
9781668485743
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ISBN13:
9781668485743
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The book's main purpose is to provide knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business--


  • | Author: Jose Duarte Santos, Ines Veiga Pereira, Paulo Botelho Pires
  • | Publisher: Igi Global
  • | Publication Date: Jun 30, 2023
  • | Number of Pages: 450 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1668485745
  • | ISBN-13: 9781668485743
Author:
Jose Duarte Santos, Ines Veiga Pereira, Paulo Botelho Pires
Publisher:
Igi Global
Publication Date:
Jun 30, 2023
Number of pages:
450 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1668485745
ISBN-13:
9781668485743