Marketing Management: A Strategic Framework and Tools for Success

Cognella Academic Publishing
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9781793574213
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ISBN13:
9781793574213
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Like a powerful magnet, the concepts outlined in Marketing Management: A Strategic Framework and Tools for Success can be used to attract new customers and bring existing customers closer to your brand. The authors balance academic insight with practical application to emphasize the strategic process and the fundamental tools required to deliver effective marketing management. This book is divided into two distinct sections. The first section introduces core concepts and examines the three stages of the Strategic Marketing Framework: situation analysis, strategy formulation, and marketing execution. The second section of the book is comprised of Notes to highlight tools related to customer assessment, competitive practices, and marketing mix tactics that support the stages of strategic marketing. Designed to give readers a proven framework and help them develop essential skillsets, Marketing Management is an indispensable guide for marketing students and professionals.
  • | Author: Dawn Edmiston, Todd Mooradian, Kurt Matzler, Lawrence Ring
  • | Publisher: Cognella Academic Publishing
  • | Publication Date: Feb 15, 2022
  • | Number of Pages: 392 pages
  • | Language: English
  • | Binding: Paperback
  • | ISBN-10: 1793574219
  • | ISBN-13: 9781793574213
Author:
Dawn Edmiston, Todd Mooradian, Kurt Matzler, Lawrence Ring
Publisher:
Cognella Academic Publishing
Publication Date:
Feb 15, 2022
Number of pages:
392 pages
Language:
English
Binding:
Paperback
ISBN-10:
1793574219
ISBN-13:
9781793574213