Strategic Marketing Management - The Framework, 10Th Edition - 9781936572595
$70.05
Cerebellum Press
Strategic Marketing Management - The Framework, 10Th Edition
Cerebellum Press
ISBN13:
9781936572748
$90.74
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Cerebellum Press
Strategic Marketing Management - The Framework, 10Th Edition
This book delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management, and presents a value-based framework for developing viable market offerings.
- | Author: Alexander Chernev
- | Publisher: Cerebellum Press
- | Publication Date: Jan 15, 2019
- | Number of Pages: 320 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 1936572745
- | ISBN-13: 9781936572748
- Author:
- Alexander Chernev
- Publisher:
- Cerebellum Press
- Publication Date:
- Jan 15, 2019
- Number of pages:
- 320 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 1936572745
- ISBN-13:
- 9781936572748
-
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