Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (Advances in Business Strategy and Competitive Advantage)

Impact of Digital Transformation on the Development of New Business Models and Consumer Experience (Advances in Business Strategy and Competitive Advantage)

Business Science Reference
SKU:
9781799891796
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ISBN13:
9781799891796
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Description
This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms--
  • | Author: Maria Antónia Rodrigues, João F. Proença
  • | Publisher: Business Science Reference
  • | Publication Date: Mar 11, 2022
  • | Number of Pages: 372 pages
  • | Language: English
  • | Binding: Hardcover
  • | ISBN-10: 1799891798
  • | ISBN-13: 9781799891796
Additional Information
Author:
Maria Antónia Rodrigues, João F. Proença
Publisher:
Business Science Reference
Publication Date:
Mar 11, 2022
Number of pages:
372 pages
Language:
English
Binding:
Hardcover
ISBN-10:
1799891798
ISBN-13:
9781799891796
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