Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.

• | Author: Mara Einstein
• | Publisher: OR Books
• | Publication Date: Sep 13, 2016
• | Number of Pages: 252 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 194486900X
• | ISBN-13: 9781944869007