The Exercise Of Soft Power – U.S. Self-Imaging In International Broadcasting To Iran (Mainzer Studien Zur Amerikanistik)

This study analyzes the U.S. self-image in programs of the official U.S. broadcasting service to Iran. It illustrates the development of VOA Persian and its conflict-prone organizational setup. An inductive programming analysis reveals a twofold image cultivation strategy that targets Iranian perceptions of the U.S. government and American society.

• | Author: Yasmin Djabarian
• | Publisher: Peter Lang
• | Publication Date: Mar 13, 2019
• | Number of Pages: 278 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 3631771983
• | ISBN-13: 9783631771983