American Patriotism And Corporate Identity In Automobile Advertising (Mainzer Studien Zur Amerikanistik)

The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the 'American brand' image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.

• | Author: Markus Weik
• | Publisher: Peter Lang
• | Publication Date: Mar 14, 2019
• | Number of Pages: 362 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 3631776942
• | ISBN-13: 9783631776940