Sales Promotion Techniques in Sri Dakshin Raghav Company

Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).

• | Author: Karthika M
• | Publisher: LAP Lambert Academic Publishing
• | Publication Date: Mar 01, 2025
• | Number of Pages: 00084 pages
• | Binding: Paperback or Softback
• | ISBN-10: 620843324X
• | ISBN-13: 9786208433246