Case Study on Travel Marketing and Destination Management

The research journey takes strides and reaches the destination and extend comprehensive solution that makes life easier and more enjoyable. Experiential research is always an immersive process that could take the researcher to the jewel of understanding through several dives and bring back an array of effective responses to make life easier and more meaningful. Since travel is a fascination for mankind, ensuring such provision for the present and future generations is humankind's responsibility. A rational observer, the researcher's responsivity to act as a watchdog of sustainability in resource identification, mobilization, and use is imbibed and expected. Exploring and presenting some of the niche practices of travel and tourism to humankind based on experiential learning is more authentic and understandable. Gaining insights from such experience will be a guiding light for the stakeholders of the travel and tourism sector. The book materializes such remarkable strategic practices and discusses in detail to motivate such practices to support the long-term agenda of sustainability of travel and tourism operations. The community-level intervention was more pragmatic in ensuring sustainability practices in tourism both on the demand and supply side. In this direction, the two case study is discussed from both the demand and supply side to reinvigorate the discourses on sustainability in travel and tourism customer friendly and stakeholder specific.

• | Author: A Vinodan, S Meera
• | Publisher: Eliva Press
• | Publication Date: Sep 16, 2022
• | Number of Pages: 112 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 9994982729
• | ISBN-13: 9789994982721