Analyzing Children's Consumption Behavior: Ethics, Methodologies, And Future Considerations (Advances In Marketing, Customer Relationship Management, And E-Services)

This book presents a dynamic overview of the best practices for marketing products that target children as consumers and analyzes the most effective promotional strategies being utilized, highlighting both the advantages and challenges of targeting young consumers--

• | Author: Jony Haryanto|Luiz Moutinho, Jony Haryanto
• | Publisher: IGI Global
• | Publication Date: Aug 30, 2016
• | Number of Pages: 278 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522509933
• | ISBN-13: 9781522509936