Driving Customer Appeal Through The Use Of Emotional Branding (Advances In Marketing, Customer Relationship Management, And E-Services)

This book explores how emotional branding is a unique branding strategy that touches consumer lives by influencing their thoughts and feelings to the extent that the brand gets positioned into the core of consumers' lives. It provides insights on how firms can benefit by adopting the same in the best manner applicable to their products and services--

• | Author: Ruchi Garg|Ritu Chhikara|Tapan Kumar Panda|Aarti Kataria, Ruchi Garg
• | Publisher: IGI Global
• | Publication Date: Sep 13, 2017
• | Number of Pages: 366 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1522529217
• | ISBN-13: 9781522529217