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Handbook Of Research On Social Marketing And Its Influence On Animal Origin Food Product Consumption (Advances In Marketing, Customer Relationship Management, And E-Services)

Handbook Of Research On Social Marketing And Its Influence On Animal Origin Food Product Consumption (Advances In Marketing, Customer Relationship Management, And E-Services)

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Product Details
Author:
Diana Bogueva|Dora Marinova|Talia Raphaely, Diana Bogueva
Publisher:
IGI Global
Publication Date:
Mar 02, 2018
Number of pages:
453 pages
Language:
English
Binding:
Hardcover/Business & Economics
ISBN-10:
1522547576
ISBN-13:
9781522547570

Overview

This book explains the role of social marketing in triggering behavioral change towards better environmental, health and social outcomes It discusses different social marketing methodologies and designs that can be used to engage with stakeholders. It explores the role of government in protecting public health and the commons--
  • | Author: Diana Bogueva|Dora Marinova|Talia Raphaely, Diana Bogueva
  • | Publisher: IGI Global
  • | Publication Date: Mar 02, 2018
  • | Number of Pages: 453 pages
  • | Language: English
  • | Binding: Hardcover/Business & Economics
  • | ISBN-10: 1522547576
  • | ISBN-13: 9781522547570

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