Corporate Social Responsibility And Strategic Market Positioning For Organizational Success (Advances In Marketing, Customer Relationship E-Services (Amcrmes))

This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run--

• | Author: Carlton Brown|Uzoechi Nwagbara, Uzoechi Nwagbara
• | Publisher: Business Science Reference
• | Publication Date: Dec 13, 2018
• | Number of Pages: 324 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 1522588329
• | ISBN-13: 9781522588320