Corporate Social Responsibility And Strategic Market Positioning For Organizational Success (Advances In Marketing, Customer Relationship Management, And E-Services)

This book explores the intricate relationship between marketing, organizational strategy and social responsibility, with a focus on ethical business and CSR-oriented marketing as a driver for sales peak performance. The book focuses on the commercial sector, which relies appreciably on ethical marketing/business to enhance sales peak performance and becomes successful in the long-run--

• | Author: Carlton Brown|Uzoechi Nwagbara, Carlton Brown
• | Publisher: IGI Global
• | Publication Date: Jul 20, 2018
• | Number of Pages: 301 pages
• | Language: English
• | Binding: Hardcover/Business & Economics
• | ISBN-10: 1522554092
• | ISBN-13: 9781522554097